Becca Farsace
"Jonas did this incredible breakdown of who I was, gave me a lot of options and we ultimately ended up on something outdoorsy but organic. I'm so proud of it"
"Jonas did this incredible breakdown of who I was, gave me a lot of options and we ultimately ended up on something outdoorsy but organic. I'm so proud of it"
Listen Becca mentioning this on
When I first approached Becca, she was hand-drawing her own brand assets. It was scrappy, it was personal, but it wasn't scaling with her. At 120K subscribers and growing fast, the visual identity felt homemade in a space that was starting to take her seriously.
When I first approached Becca, she was hand-drawing her own brand assets. It was scrappy, it was personal, but it wasn't scaling with her. At 120K subscribers and growing fast, the visual identity felt homemade in a space that was starting to take her seriously.
When I first approached Becca, she was hand-drawing her own brand assets. It was scrappy, it was personal, but it wasn't scaling with her. At 120K subscribers and growing fast, the visual identity felt homemade in a space that was starting to take her seriously.
Becca needed a brand that felt like her, not like a corporate makeover. Outdoorsy. Organic. Confident but not loud.
I started with a deep breakdown of who Becca is, not just what she makes. From there I developed multiple directions and we landed on something that matched her personality: warm, grounded, adventurous.
Becca needed a brand that felt like her, not like a corporate makeover. Outdoorsy. Organic. Confident but not loud.
I started with a deep breakdown of who Becca is, not just what she makes. From there I developed multiple directions and we landed on something that matched her personality: warm, grounded, adventurous.
What I delivered:
Logo system, color palette, typography, YouTube thumbnail system, and a full merch line.
Timeline: Three weeks, start to finish.
What I delivered:
Logo system, color palette, typography, YouTube thumbnail system, and a full merch line.
Timeline: Three weeks, start to finish.
What I delivered:
Logo system, color palette, typography, YouTube thumbnail system, and a full merch line.
Timeline: Three weeks, start to finish.
"It just felt like me"
"It just felt like me"
— Becca Farsace
Go hear it for yourself ↓
Since the rebrand, Becca's channel has grown from 120K to 193K subscribers.