rectangles,
Christopher Nguyen
"Working with Jonas on the rectangles® rebrand paid off fast. Designers keep reaching out to say they love it, and I've booked out all my sponsorship slots for the rest of the year."
"Working with Jonas on the rectangles® rebrand paid off fast. Designers keep reaching out to say they love it, and I've booked out all my sponsorship slots for the rest of the year."
When Chris reached out, rectangles was only a name. Everything he made, from the newsletter to the livestreams, still lived under UX Playbook, his design education brand. But the conversations had outgrown the courses.
When Chris reached out, rectangles was only a name. Everything he made, from the newsletter to the livestreams, still lived under UX Playbook, his design education brand. But the conversations had outgrown the courses.
From the UX Playbook archive
From the UX Playbook archive
From the UX Playbook archive
The real risk was iteration drift: tweaking the last design until nothing looks like the first one. So the goal was a system Chris could return to every time, one where each new asset reflects the original brand thinking.
The real risk was iteration drift: tweaking the last design until nothing looks like the first one. So the goal was a system Chris could return to every time, one where each new asset reflects the original brand thinking.
What I delivered:
Logo system, color palette, typography, YouTube thumbnail system, and a full merch line.
Timeline: Three weeks, start to finish.
What I delivered:
Logo system, color palette, typography, YouTube thumbnail system, and a full merch line.
Timeline: Three weeks, start to finish.
"It just felt like me"
"It just felt like me"
— Becca Farsace
Go hear it for yourself ↓
Since the rebrand, Becca's channel has grown from 120K to 193K subscribers.
Since the rebrand, Becca's channel has grown from 120K to 193K subscribers.
If you give me 15 minutes, I'll tell you exactly what's holding your brand back.
If you give me 15 minutes, I'll tell you exactly what's holding your brand back.
If you give me 15 minutes, I'll tell you exactly what's holding your brand back.
No pitch. Pinky promise